# Alex Maske

Director - Head of Travel, Media/Entertainment, Telco at Cognition (Devin, Windsurf); ex-Windsurf, Grafana Labs, Zscaler, Cohesity  
Cognition  
Austin, Texas Metropolitan Area

## At Cognition

- Role: Director - Head of Travel, Media/Entertainment, Telco (Engineering)
- Joined: Sep 2024
- How they joined: Directly
- Before Cognition: Strategic Account Executive - Team Lead, Grafana Labs
- Overlapped before Cognition with other Cognition people at: Grafana Labs; Lacework (https://www.autumn.ai/resources/cognition/worked-together)

## Identity
- LinkedIn: https://www.linkedin.com/in/alex-maske-663310a3
- Domain: cognition.ai

## Notes
- Current role is Director - Head of Travel, Media/Entertainment, Telco at Cognition. (https://www.linkedin.com/in/alex-maske-663310a3)
- Since July 2026 Alex Maske is Director - Head of Travel, Media/Entertainment, Telco at Cognition, based in Austin, TX; the vertical title came after a year leading a Majors team. (https://www.linkedin.com/in/alex-maske-663310a3)
- In May 2026 he wrote that he 'started Q1 in a brand-new vertical with just one rep on the team' and finished the quarter with five reps and another joining. (https://www.linkedin.com/posts/alex-maske-663310a3_been-a-while-since-ive-posted-on-linkedin-activity-7463618593331679232-5u3Q)
- He joined Codeium/Windsurf in Sep 2024 in 'GTM - Strategic', selling Devin and Windsurf to enterprises, and states he 'Joined Cognition via the Acquisition of Windsurf July '25.' He reports Q1 FY'25 at 134% and Q2 FY'25 at 174% of quota. (https://www.linkedin.com/in/alex-maske-663310a3)
- In Sep 2026 he shared that Cognition crossed $1B in annualized revenue: 'What a ride this has been. Thank you to our customers who have entrusted us to drive the future of software development with you.' (https://www.linkedin.com/posts/alex-maske-663310a3_cognition-has-crossed-1b-in-annualized-revenue-activity-7509272423717003265-NpIm)
- He shared Cognition's raise of over $2B at a $48B valuation, writing 'we are hiring across the board.' (https://www.linkedin.com/posts/alex-maske-663310a3_huge-announcement-validated-by-the-industry-activity-7503144149911609344-FX4i)
- From Aug 2025 he was Regional Director - Majors at Cognition: 'Leading a Majors team of go-to-market professionals.' (https://www.linkedin.com/in/alex-maske-663310a3)
- Cognition signed a definitive agreement to acquire Windsurf (the agentic IDE, formerly Codeium) on 2025-07-14, including its IP, product, brand and people; this is how Maske moved from Windsurf to Cognition. (https://cognition.com/blog/windsurf)
- Public headline says "GTM Leader | Cognition". (https://www.linkedin.com/in/alex-maske-663310a3)
- He promoted Cognition's AI Productivity Guarantee (Cognition funds Devin usage up to $10M if value falls short), framing it as 'AI being measured like labor' and 'Stop token-maxing and start ROI-maxing with Devin today.' (https://www.linkedin.com/posts/alex-maske-663310a3_dont-pay-me-until-ive-proven-im-creating-activity-7468672009602805760-hC-O)
- LinkedIn lists a separate 2026 Cognition role, 'Director - Head of Healthcare and Life Sciences', before the Travel/Media/Telco title. (https://www.linkedin.com/in/alex-maske-663310a3)
- In Apr 2025 he wrote that 'The Windsurf engineering team is the fastest, smartest, and most innovative group of folks I've ever had to keep pace with.' (https://www.linkedin.com/posts/alex-maske-663310a3_this-space-is-the-most-exciting-i-have-ever-activity-7315807591798845440-gem-)
- In Nov 2024, right after joining, he posted: 'Talk about a good time to join, this is absolutely mind blowing what Codeium has built.' (https://www.linkedin.com/posts/alex-maske-663310a3_talk-about-a-good-time-to-join-this-is-absolutely-activity-7262518607333531648-0REH)
- At Grafana Labs (Jan 2022-Sep 2024, Austin) he was a Sr. Enterprise AE, then a Strategic AE and Team Lead mentoring reps. He made President's Club with 157% in FY'24. (https://www.linkedin.com/in/alex-maske-663310a3)
- Sales professional with an endless curiosity for enterprise technology. From servers and storage, global networks, to cybersecurity, application monitoring, developer tooling, and fully autonomous AI Agents - it’s intriguing to learn how enterprises run and what goes on behind the scenes.

In my personal time I enjoy being around friends and family, watching (and playing) ice/roller hockey, anything outdoors, and am always looking to travel/explore new places; this comes from the profile summary and preserves the person's own positioning. (https://www.linkedin.com/in/alex-maske-663310a3)
- In Apr 2026 he posted about Santander's AI adoption with Cognition. Together with his Mercedes-Benz and Wells Fargo reposts. (https://www.linkedin.com/posts/alex-maske-663310a3_artificialintelligence-softwareengineering-activity-7453462819733225472--5M1)
- He was Regional Sales Manager at Lacework, a cloud security company (Nov 2021-Jun 2022), and before that Regional Sales Manager - Large Enterprise at Zscaler (Jun 2020-Nov 2021), covering 12 Bay Area large enterprises at 124% of quota in FY'21. (https://www.linkedin.com/in/alex-maske-663310a3)
- At Cohesity (Oct 2017-Jun 2020) he moved from inside sales (ISR of the Quarter, FY18 Q4) to Enterprise AE for the East Bay and Fresno Valley, after a SLED stint. Cohesity's X account welcomed him as a new hire in Oct 2017. (https://x.com/Cohesity/status/918159265172541441)
- Previous roles include GTM - Strategic at Cognition; Strategic Account Executive - Team Lead at Grafana Labs; Sr. Enterprise Account Executive at Grafana Labs; Regional Sales Manager at Lacework; Regional Sales Manager - Large Enterprise at Zscaler; Enterprise Account Executive at Cohesity; Sr. Sales Representative at Cohesity; Senior Sales Representative at Tintri. (https://www.linkedin.com/in/alex-maske-663310a3)
- Education history includes Bachelor's Degree, Business Administration and Management, Specialization in Entrepreneurship, San Diego State University. (https://www.linkedin.com/in/alex-maske-663310a3)
- Previous roles include Director - Head of Travel, Media/Entertainment, Telco at Cognition; Director - Head of Healthcare and Life Sciences at Cognition; Regional Director - Majors at Cognition; GTM - Strategic at Cognition; Strategic Account Executive - Team Lead at Grafana Labs; Sr. Enterprise Account Executive at Grafana Labs; Regional Sales Manager at Lacework; Regional Sales Manager - Large Enterprise at Zscaler. (https://www.linkedin.com/in/alex-maske-663310a3)
- He holds a Bachelor's in Business Administration and Management (Entrepreneurship specialization) from San Diego State University. His record is a sales career, not a competitive-programming one. (https://www.linkedin.com/in/alex-maske-663310a3)
- He reposts Cognition technical leaders such as Walden Yan's multi-agent blog, plus Devin 2.2 and Windsurf Wave 13 launches. (https://www.linkedin.com/posts/waldenyan_cognition-multi-agents-whats-actually-activity-7453125293327929344-AfCe)
- His tech sales career started at Tintri, a virtualization storage company (Senior Sales Rep, Aug 2016-Sep 2017, Mountain View), after Business Development Manager at DMI Insurance Services (2014-2016). (https://www.linkedin.com/in/alex-maske-663310a3)
- In Nov 2017 he posted 'At the Silicon Valley #VMUG representing Cohesity! What a blast!'. (https://www.linkedin.com/posts/alex-maske-663310a3_at-the-silicon-valley-vmug-representing-activity-6334106259742162944-0mqk)
- Location is Austin, Texas Metropolitan Area. (https://www.linkedin.com/in/alex-maske-663310a3)
- He is based in Austin, TX, and his summary lists ice and roller hockey, the outdoors, and travel as interests. (https://www.linkedin.com/in/alex-maske-663310a3)

## Experience
- Head of Travel, Media/Entertainment, Telco at Cognition - Austin, Texas Metropolitan Area (Jul 2026 - Present)
- Regional Director - Majors at Cognition - Austin, Texas Metropolitan Area (Aug 2025 - Present): Leading a Majors team of go-to-market professionals.
- GTM - Strategic at Cognition - Austin, Texas Metropolitan Area (Sep 2024 - Aug 2025): Helping enterprises build more with Devin (the world's first AI software engineer) and Windsurf (the leading Agentic Coding Assistant).

Q1 FY'25: 134%
Q2 FY'25: 174%

Joined Cognition via the Acquisition of Windsurf July '25.
- Strategic Account Executive - Team Lead at Grafana Labs - Austin, Texas, United States (May 2024 - Sep 2024): Promoted to be a Strategic Rep, covering global accounts while also being promoted to Team Lead to mentor & develop reps across the org; leading by example.
- Sr. Enterprise Account Executive at Grafana Labs - Austin, Texas, United States (Jun 2022 - May 2024): Grafana is redefining observability; enabling organizations to maximize application performance, reliability, and flexibility.

Grafana Labs is behind the Grafana, Mimir, Loki and Tempo OSS projects for visualizing, storing and analyzing time series data, logs and traces. 

Our platform helps developers and operations teams take control of their unified monitoring while avoiding vendor lock-in and the spiraling costs of closed source solutions.

FY '24 - 157% (President's Club)
1H FY'23 - 106%
- Regional Sales Manager at Lacework - Austin, Texas, United States (Nov 2021 - Jun 2022): Lacework brings automation, speed, and scale to end-to-end cloud security enabling enterprises to safely innovate fast in the cloud.
- Regional Sales Manager - Large Enterprise at Zscaler - San Francisco Bay Area (Jun 2020 - Nov 2021): Zscaler enables enterprises to successfully move their applications and infrastructure to the cloud, providing fast and secure connections regardless of device, user or application location or network.

Supported 12 Large Enterprise organizations in the Bay Area

FY '21- 124% quota attainment
- Enterprise Account Executive at Cohesity - San Francisco Bay Area (Aug 2018 - Jun 2020): Covering Enterprise Accounts in the East Bay Area and Fresno Valley Region

*August 2018 - February 2019 covering SLED*
- Sr. Sales Representative at Cohesity - Santa Clara, CA (Oct 2017 - Aug 2018): Cohesity delivers a web-scale platform that consolidates all secondary storage and data services onto one unified, efficient solution. Cohesity simplifies data protection, consolidates file and object services, provides instant access to test/dev copies, and performs in-place searches and analytics. All on a software-defined platform that spans from the edge to the cloud.

ISR Supporting Northern California
ISR of the Quarter - FY18 Q4
Consistently hit + exceeded 125% +  of quota every quarter in this role
- Senior Sales Representative at Tintri - Mountain View, California (Aug 2016 - Sep 2017): Tintri Inc. is delivering virtualization and cloud infrastructure solutions for the next-gen IT data center helping IT teams eliminate business problems they run into with traditional storage through a high level of automation and scalability that aligns best with today's industry best practices.
- Business Development Manager at DMI Insurance Services, Inc. - Morgan Hill, California (Jun 2014 - Jul 2016): DMI Insurance Services, Inc. ​is a specialty insurance Program Administrator, who's focus has been to provide innovative insurance programs for the automotive industry.

My responsibilities included:
Prospecting new clients
Customer relationship management
Spearheaded marketing activities to develop new clients
In-field customer visits
Partner development
- Director - Head of Travel, Media/Entertainment, Telco at Cognition (Jul 2026 - Present)
- Director - Head of Healthcare and Life Sciences at Cognition (Feb 2026 - Jul 2026)
- Regional Director - Majors at Cognition (Aug 2025 - Feb 2026): Leading a Majors team of go-to-market professionals.

Q1 FY'25: 134%
Q2 FY'25: 174%

Joined Cognition via the Acquisition of Windsurf July '25.

Grafana Labs is behind the Grafana, Mimir, Loki and Tempo OSS projects for visualizing, storing and analyzing time series data, logs and traces. 

Our platform helps developers and operations teams take control of their unified monitoring while avoiding vendor lock-in and the spiraling costs of closed source solutions.

FY '24 - 157% (President's Club)
1H FY'23 - 106%

Supported 12 Large Enterprise organizations in the Bay Area

FY '21- 124% quota attainment

*August 2018 - February 2019 covering SLED*

ISR Supporting Northern California
ISR of the Quarter - FY18 Q4
Consistently hit + exceeded 125% +  of quota every quarter in this role

My responsibilities included:
Prospecting new clients
Customer relationship management
Spearheaded marketing activities to develop new clients
In-field customer visits
Partner development

## Education
- San Diego State University - Bachelor's Degree, Business Administration and Management, Specialization in Entrepreneurship

## Sources
- https://www.linkedin.com/in/alex-maske-663310a3
- https://cognition.com/blog/windsurf
- https://www.linkedin.com/company/cognition-ai-labs/posts
- https://www.linkedin.com/in/alex-maske-663310a3?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAABXv6KsBdYNryYgCzS7QnKRbzvyapFgtrHA
- https://www.linkedin.com/company/artificial-analysis/posts
- https://www.linkedin.com/in/imjaredz?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAAqKRmUBEZQHb7INg3brqEZP58uXocnHRpE
- https://www.linkedin.com/posts/alex-maske-663310a3_been-a-while-since-ive-posted-on-linkedin-activity-7463618593331679232-5u3Q
- https://www.linkedin.com/company/mercedes-benz_ag/posts
- https://www.linkedin.com/in/waldenyan?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAC1PHewBBkvpJyr7GRyFYLzgX5vJA7VZB00
- https://www.linkedin.com/in/hillary-unis?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAAXcOVwBnEf_QQKbwLCTGvfg8_PH0-2PmfM
- https://www.linkedin.com/in/alexandra-mysak-00883445?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAAmOPggBvQQot1yc_iT6GUo1-WPsbw8Pyzc
- https://www.linkedin.com/company/windsurf/posts
- https://www.linkedin.com/posts/alex-maske-663310a3_this-space-is-the-most-exciting-i-have-ever-activity-7315807591798845440-gem-
- https://www.linkedin.com/posts/alex-maske-663310a3_talk-about-a-good-time-to-join-this-is-absolutely-activity-7262518607333531648-0REH
- https://www.linkedin.com/posts/alex-maske-663310a3_at-the-silicon-valley-vmug-representing-activity-6334106259742162944-0mqk
- https://www.linkedin.com/posts/alex-maske-663310a3_dont-pay-me-until-ive-proven-im-creating-activity-7468672009602805760-hC-O
- https://www.linkedin.com/posts/alex-maske-663310a3_huge-announcement-validated-by-the-industry-activity-7503144149911609344-FX4i
- https://www.linkedin.com/posts/alex-maske-663310a3_percentage-of-code-written-activity-7340381669952049152-gafm
- https://x.com/Cohesity/status/918159265172541441
- https://www.linkedin.com/in/wakqas-khan-854a8833
- https://www.linkedin.com/posts/alex-maske-663310a3_cognition-has-crossed-1b-in-annualized-revenue-activity-7509272423717003265-NpIm
- https://www.linkedin.com/posts/alex-maske-663310a3_artificialintelligence-softwareengineering-activity-7453462819733225472--5M1
- https://www.linkedin.com/posts/waldenyan_cognition-multi-agents-whats-actually-activity-7453125293327929344-AfCe
- https://www.si.com/college/pennstate/football/5-burning-questions-facing-penn-state-football-after-spring-practice


Researched with Autumn (https://www.autumn.ai) from public sources. Updated 2026-11-04. Profile: https://www.autumn.ai/resources/cognition/people/alex-maske · Everyone at Cognition: https://www.autumn.ai/resources/cognition/people