# David Morse

VP Enterprise at Cognition (Devin, Windsurf); ex-CRO Hebbia, employee #25 Scale AI  
Cognition  
San Francisco Bay Area

## At Cognition

- Role: VP Enterprise (Sales/GTM)
- Joined: Oct 2024
- How they joined: Directly
- Before Cognition: Chief Revenue Officer (CRO), Hebbia AI
- Overlapped before Cognition with other Cognition people at: Scale AI; Dropbox (https://www.autumn.ai/resources/cognition/worked-together)

## Identity
- LinkedIn: https://linkedin.com/in/david-morse-b248014
- Domain: cognition.ai

## Notes
- On Cognition's raise he wrote, verbatim: "Is $26B post-money a crazy low valuation for Cognition at $492M run rate revenue? Enterprise consumption and revenue growth continues to accelerate month over month. Much of that growth comes from existing customers doubling down." - publicly tying the valuation to enterprise expansion revenue, which is his remit. (https://www.linkedin.com/posts/david-morse-b248014_more-devins-in-more-places-cognition-activity-7465487788042395649-F2Ex)
- Joined Cognition as VP Enterprise in October 2024, after a short stint (from June 2024) advising enterprise AI startups at all stages of growth; he leads Cognition's enterprise go-to-market for Devin and, after the July 2025 Windsurf acquisition, Windsurf/Devin Desktop. (https://linkedin.com/in/david-morse-b248014)
- Wrote, verbatim: "When I joined Cognition two years ago Scott Wu saw the power of being an independent Agent Lab building on all the frontier models. This has been and will be an advantage for us and our customers." This multi-model 'independent Agent Lab' line is his core enterprise pitch. (https://www.linkedin.com/posts/david-morse-b248014_why-would-anthropic-feature-our-ceo-and-founder-activity-7462526240898555904-OU51)
- At Hebbia AI (Oct 2022 - May 2024) he was Chief Revenue Officer reporting to the CEO, taking the company from Series A to a $130M Series B at a $700M valuation, growing ARR from $0 in under four quarters and building a 30-person team of enterprise AEs, RevOps, engagement managers and federal sales & delivery. (https://linkedin.com/in/david-morse-b248014)
- Was employee #25 at Scale AI (May 2018 - Oct 2022), where he founded the Customer Operations and Engagement Management team that drove delivery for leading AI teams. (https://linkedin.com/in/david-morse-b248014)
- Quoted in Microsoft's Cognition/Azure customer story as 'Cognition VP of Enterprise': "At Cognition we love working with partners like Visma and Microsoft who provide the expertise and tools to accelerate value from Devin. Devin only gets better when combined with great humans and access to tools like Copilot and Azure." - he drove the Azure co-sell and marketplace motion that brought Devin into enterprise accounts like Visma. (https://www.microsoft.com/en/customers/story/24262-cognition-ai-azure)
- Credited Citi and Tim Ryan with helping Cognition 'pioneer agentic deployments at scale over the last few years', marking Citi as a long-running anchor account. (https://www.linkedin.com/posts/david-morse-b248014_folks-i-recently-had-a-chance-to-catch-up-activity-7514428134067281920-AszD)
- Noted Jeff Wang, CEO of Windsurf (the company Cognition acquired), has been working closely on Cognition's OpenAI partnership, and that Cognition is 'a happy OpenAI customer and a close research partner' - showing post-acquisition Windsurf leadership embedded in enterprise/partner work. (https://www.linkedin.com/posts/david-morse-b248014_sometimes-its-the-little-things-that-make-activity-7463249581439582208-vOen)
- Positions Cognition as first into cloud agent production deployments, naming customers Goldman Sachs and Mercedes-Benz. (https://www.linkedin.com/posts/david-morse-b248014_ctos-and-cisos-are-rightly-concerned-about-activity-7451781718048698368-X2ND)
- As VP/GM Sales and Ops at Scale AI (Dec 2020 - Oct 2022) he managed AEs, SEs and CSMs for the core business as it grew from $40M to $100M, and pivoted the computer-vision business from VC-backed self-driving companies to Fortune 500 customers such as GM, Stellantis and Caterpillar. (https://linkedin.com/in/david-morse-b248014)
- Promoted Cognition's cloud-agents report arguing from install-base data that 'Devin AI gets more efficient at scale'. (https://www.linkedin.com/posts/david-morse-b248014_cloud-agents-get-more-productive-as-they-activity-7498671780165873664-iXFa)
- Sponsored a Slack collaboration (thanking Parker Harris, Marc Benioff, Jaime DeLanghe) where a persistent Devin agent triages alerts in Slack and dispatches other Devin agents or humans. (https://www.linkedin.com/posts/david-morse-b248014_engineering-work-doesnt-always-start-with-ugcPost-7483257389228638209-Yg4_)
- Since spring 2026 has run a sustained security narrative ('Security teams do not have a scanner problem. They have a remediation capacity problem.') promoting devin.ai/security for vulnerability remediation. (https://www.linkedin.com/posts/david-morse-b248014_security-teams-do-not-have-a-scanner-problem-activity-7457448936509722624-lvCl)
- Promoted the Windsurf 2.0 launch, the acquired IDE product he now sells alongside Devin as one platform (cloud agent, CLI and IDE). (https://www.linkedin.com/posts/david-morse-b248014_today-we-announced-windsurf-20-our-biggest-activity-7450320403228549120-h8Bq)
- Called out Santander shifting its AI culture in partnership with Cognition and Devin. (https://www.linkedin.com/posts/david-morse-b248014_artificialintelligence-softwareengineering-activity-7453437823799476224-I0i0)
- Announced the Cognition-Infosys partnership to expand enterprise impact. (https://www.linkedin.com/posts/david-morse-b248014_cognition-is-partnering-with-infosys-one-activity-7414774425394270209-3P0H)
- Described the Banco Itau case study as 'a milestone documenting Enterprise ROI from Agents'. (https://www.linkedin.com/posts/david-morse-b248014_a-milestone-in-enterprise-ai-deploymentbanco-activity-7402467382461734912-2Uex)
- Public headline says "Cognition AI - VP Enterprise". (https://www.linkedin.com/in/david-morse-b248014)
- Announced Cognition's expanded ecosystem with Databricks, thanking Ali Ghodsi, Stephen Orban and Jeff Wang. (https://www.linkedin.com/posts/david-morse-b248014_to-all-databricks-partners-thank-you-for-activity-7473101690829713408-rcLy)
- Thanked GE Aerospace's Andrew Coleman for the partnership as GE moves to be an AI-first enterprise. (https://www.linkedin.com/posts/david-morse-b248014_most-of-us-get-on-a-flight-today-thinking-activity-7456004340038819840-81UF)
- Pushes Devin on Windows VMs for legacy .NET modernization, citing Scott Hanselman and John Maeda. (https://www.linkedin.com/posts/david-morse-b248014_when-we-say-devin-runs-on-microsoft-windows-activity-7463606305296056321-XVb0)
- Shared pride in insurer Intact's transformation with Devin (thanking Luke Shannon); Cognition now runs an insurance practice. (https://www.linkedin.com/posts/david-morse-b248014_exciting-times-for-our-team-at-intact-a-activity-7406183302925230081-zhsI)
- Co-hosted Tomasz Tunguz's (Theory Ventures) SF 'Office Hours: GTM Leadership in the AI Era: Pricing, Hiring, and Compensation' on Dec 11, 2025 alongside Cognition colleague Graham Moreno. (https://x.com/ttunguz/status/1993444984880857159)
- Before Scale he spent 2015-2018 at Dropbox, rising from Field Engineering and Enterprise Services Lead to Director of Field Engineering and Customer Success for North America. (https://linkedin.com/in/david-morse-b248014)
- Education: BA from Dartmouth College and an MBA (Accounting and Business/Management) from Northwestern's Kellogg School of Management. (https://linkedin.com/in/david-morse-b248014)
- Previous roles include Chief Revenue Officer (CRO) at Hebbia AI; VP/GM Sales and Ops at Scale AI; Head of Sales and Ops - Enterprise and New Markets at Scale AI; Head of Engagement Management at Scale AI; Director - Field Engineering and Customer Success, North America at Dropbox; Field Engineering and Enterprise Services Lead, North America at Dropbox; Manager - Strategy at Accenture; Consultant - Strategy at Accenture. (https://www.linkedin.com/in/david-morse-b248014)
- Education history includes MBA, Accounting and Business/Management, Northwestern University - Kellogg School of Management; Bachelor of Arts, Dartmouth College. (https://www.linkedin.com/in/david-morse-b248014)
- Location is San Francisco Bay Area. (https://www.linkedin.com/in/david-morse-b248014)

## Experience
- VP Enterprise at Cognition (Oct 2024 - Present)
- Advisor at Self Employed (Jun 2024 - Present): Advising Enterprise AI startups at all stages of growth.
- Chief Revenue Officer (CRO) at Hebbia AI (Oct 2022 - May 2024): Managing all aspects of revenue and revenue operations reporting to the CEO, taking company from Series A to $130M Series B at $700M valuation. $0-XXMM in ARR in less than 4 quarters. 200%+ of target in first year operating the business with 176% average AE attainment. Built an outstanding team of 30 spanning Enterprise AEs, RevOps & Strategy, Engagement Managers and Federal Sales & Delivery.
- VP/GM Sales and Ops at Scale AI - San Francisco Bay Area (Dec 2020 - Oct 2022): In this role managed AEs, SEs, CSMs for Scale's core business which grew from $40-100M.

Employee 25 at Scale AI. Founded the Customer Operations and Engagement Management team, which drives delivery for the most advanced AI teams in the world. Privileged to be a part of the team that built Scale and to have worked with the customers that partnered with us.

After building v1 of the Customer Ops team I discovered I loved selling and moved into a commercial leadership role for Scale's core computer vision business. Pivoted the business from VC-backed self driving companies to Fortune 500 business like GM, Stellantis, Caterpillar. Built and managed Strategic Accounts, Enterprise, Mid-market and SDR teams as well as SE and post-sale delivery and technical teams.
- Head of Sales and Ops - Enterprise and New Markets at Scale AI - San Francisco (Mar 2020 - Dec 2020)
- Head of Engagement Management at Scale AI - San Francisco Bay Area (May 2018 - Mar 2020)
- Director - Field Engineering and Customer Success, North America at Dropbox - San Francisco Bay Area (Dec 2016 - May 2018)
- Field Engineering and Enterprise Services Lead, North America at Dropbox - San Francisco, California (Jan 2015 - Dec 2016)
- Manager - Strategy at Accenture - San Francisco Bay Area (Mar 2013 - Jan 2015): Strategy consulting focused on growth & innovation, digital business transformation and operating model design. Projects include:

1. Digital Technology Proof of Concept: manage product development for a set of social tools intended to improve process execution. Managed a cross-functional team of ~10 resources including business advisors, technology subject matter experts and an India-based Agile development team.

2. Innovation Program Operating Model: improve engagement between R&D and the client's needs through a consistent approach to selecting and executing innovation projects.

3. Digital Strategy Enablement: support development of and provide an implementation plan for a client's digital strategy (e.g. PaaS / SaaS, Big Data & Analytics, UX Design Capability Development). Managed a team of Accenture consultants and analysts and coordinated closely with client Director-level resources.

4. Big Data / Analytics: support day to day Hadoop cluster design and build; advise client on staffing and operating model considerations to realize value from big data technology.

5. Central Function Operating Model Design: facilitate a team of client VPs and Directors to consensus on a recommended operating model for a centralized capability development organization.
- Consultant - Strategy at Accenture - Greater Chicago Area (Jul 2011 - Feb 2013): Strategy consulting focused on business case and operating model development. Project examples include: 

1. Operating Model and Business Case Development: led up-front work to develop an integrated strategy and operating model for a centralized capability development / learning function. Developed process design and role descriptions based on the new operating model. Built a business case in support of operating model with ~$10M in identified value opportunities and developed an in-depth Transformation Roadmap to guide program execution. Supported critical up-front stakeholder engagement activities to gather input and initial validation for operating model recommendations. Managed a team of Accenture consultants, analyst and client resources.

2. Project Portfolio Management design and implementation: led work with CFO, CIO and head of business shared services to develop an implementation plan and governance for technology-focused annual strategy and planning cycle. Managed an Accenture analyst.

3. M&A PMO: worked directly with client VP of Merger Integration to  manage information requests between merger parties. Managed a team of Accenture consultant, analyst and consultant resources.

4. Accenture White Paper – Industry Analysis: conducted an assessment  on the alternative transportation fuel industry in the US. Conducted scenario analysis to forecast production costs of alternative fuels.
- Consulting Engagement Manager at Earthwatch Institute - Greater Boston Area (May 2006 - Jun 2009): Built a partnership between non-profit organizations and HSBC to support scientific field research and specific business objectives. As Engagement Manager, led work to in North America and South America to:

1. Manage a portfolio of grantee organizations: developed criteria for selecting and monitoring non-profits to execute events local to HSBC offices; oversaw performance against grant criteria.

2. Developed a Global Program Evaluation System: led a global, cross-functional team to develop evaluation criteria, data gathering and database management requirements. Built automated business intelligence reports. Tested and implemented evaluation system.

3. Led one day to two week capability development sessions for HSBC staff across the Americas - Canada, US, Mexico, Brazil.
- Associate Consultant at The Bridgespan Group (Jan 2004 - Jan 2006): Management consulting - research and analysis.

## Education
- Northwestern University - Kellogg School of Management - MBA, Accounting and Business/Management
- Dartmouth College - Bachelor of Arts

## Sources
- https://www.linkedin.com/in/david-morse-b248014
- https://www.microsoft.com/en/customers/story/24262-cognition-ai-azure
- https://www.linkedin.com/in/david-morse-b248014?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAADUrQwBmkiZ67vT18UuAlgeSlKcZrzDXaM
- https://x.com/ttunguz/status/1993444984880857159
- https://www.linkedin.com/posts/david-morse-b248014_more-devins-in-more-places-cognition-activity-7465487788042395649-F2Ex
- https://linkedin.com/in/david-morse-b248014
- https://www.linkedin.com/posts/david-morse-b248014_ai-should-earn-its-keep-introducing-the-activity-7468365546514984962-Wlj3
- https://www.linkedin.com/posts/david-morse-b248014_why-would-anthropic-feature-our-ceo-and-founder-activity-7462526240898555904-OU51
- https://www.linkedin.com/posts/david-morse-b248014_folks-i-recently-had-a-chance-to-catch-up-activity-7514428134067281920-AszD
- https://www.linkedin.com/posts/david-morse-b248014_sometimes-its-the-little-things-that-make-activity-7463249581439582208-vOen
- https://www.linkedin.com/posts/david-morse-b248014_ctos-and-cisos-are-rightly-concerned-about-activity-7451781718048698368-X2ND
- https://www.linkedin.com/posts/david-morse-b248014_cloud-agents-get-more-productive-as-they-activity-7498671780165873664-iXFa
- https://www.linkedin.com/posts/david-morse-b248014_engineering-work-doesnt-always-start-with-ugcPost-7483257389228638209-Yg4_
- https://www.linkedin.com/posts/david-morse-b248014_i-was-just-reflecting-on-the-moment-we-realized-activity-7471270777724538882-9718
- https://www.linkedin.com/posts/david-morse-b248014_security-teams-do-not-have-a-scanner-problem-activity-7457448936509722624-lvCl
- https://www.linkedin.com/posts/david-morse-b248014_today-we-announced-windsurf-20-our-biggest-activity-7450320403228549120-h8Bq
- https://www.linkedin.com/posts/david-morse-b248014_artificialintelligence-softwareengineering-activity-7453437823799476224-I0i0
- https://www.linkedin.com/posts/david-morse-b248014_cognition-is-partnering-with-infosys-one-activity-7414774425394270209-3P0H
- https://www.linkedin.com/posts/david-morse-b248014_a-milestone-in-enterprise-ai-deploymentbanco-activity-7402467382461734912-2Uex
- https://www.linkedin.com/posts/david-morse-b248014_to-all-databricks-partners-thank-you-for-activity-7473101690829713408-rcLy
- https://www.linkedin.com/posts/david-morse-b248014_most-of-us-get-on-a-flight-today-thinking-activity-7456004340038819840-81UF
- https://www.linkedin.com/posts/david-morse-b248014_when-we-say-devin-runs-on-microsoft-windows-activity-7463606305296056321-XVb0
- https://www.linkedin.com/posts/david-morse-b248014_exciting-times-for-our-team-at-intact-a-activity-7406183302925230081-zhsI


Researched with Autumn (https://www.autumn.ai) from public sources. Updated 2026-11-04. Profile: https://www.autumn.ai/resources/cognition/people/david-morse · Everyone at Cognition: https://www.autumn.ai/resources/cognition/people