# Jonathan Costet

VP, Demand Generation at Cognition  
Cognition  
San Francisco Bay Area

## At Cognition

- Role: VP, Demand Generation (Marketing)
- Joined: Sep 2026
- How they joined: Directly
- Before Cognition: VP, Digital Marketing, Wiz
- Overlapped before Cognition with other Cognition people at: Wiz (https://www.autumn.ai/resources/cognition/worked-together)

## Identity
- LinkedIn: https://www.linkedin.com/in/jonathancostet
- X: @JonathanCostet
- Domain: cognition.ai

## Notes
- Announcement post (verbatim): "I'm joining Cognition to build our Demand Generation function 🔥 Cognition's run-rate revenue has doubled since May, and the ambition here matches the trajectory." (https://www.linkedin.com/posts/activity-7508174776612376577-wasO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAHCaZfEB_lCxIMoVqo6xCELZv5Owiyv90hE)
- Joined Cognition in September 2026 as VP, Demand Generation; his LinkedIn role description says "I joined to build an AI-first demand gen function and accelerate Cognition's go-to-market momentum" - a first-of-its-kind function build, not an inherited team. (https://www.linkedin.com/in/jonathancostet)
- Brandon Camhi (Cognition marketing leader) framed the hire around enterprise reach: "When we started our search for an enterprise demand generation leader, I knew we needed someone who would be incredible at helping us get in front of these institutions," noting they had traded notes for years - so the relationship predates the role and the mandate is enterprise pipeline. (https://www.linkedin.com/posts/bcamhi_one-of-the-compelling-things-about-cognition-activity-7508178903484657664-5VP2)
- Cognition colleague's October 2026 post on 'Marketing Workbench' (Devin onboarded as Cognition's first marketing ops manager, every workflow engineered in code) names Jonathan Costet among the marketers and GTM engineers new hires would work with, alongside Manny Adelstein, Sajwal P. and Brandon Camhi - showing the AI-first marketing stack he joined. (https://www.linkedin.com/posts/wlhunter_over-the-past-couple-weeks-i-onboarded-our-activity-7514004065282936832-BGHq)
- At Wiz (Feb 2023 - May 2026) he rose from Director of Growth Marketing to Senior Director, Revenue Marketing (Dec 2023) to VP, Digital Marketing (Feb 2025), leading a 10-person team across paid search, paid social, display, SEO, CRO, email and sponsorships through growth from $200M to $1B+ ARR and Google's acquisition of Wiz. (https://www.linkedin.com/in/jonathancostet)
- Public headline says "VP, Demand Generation at Cognition". (https://www.linkedin.com/in/jonathancostet)
- Investor/operator Sri Batchu publicly congratulated Scott Wu and Russell Kaplan on hiring Brandon Camhi and Jonathan, writing that "the team at @cognition actually pulls it off consistently across functions" -. (https://x.com/sri_batchu)
- At Gong (Jan 2020 - Feb 2023) he was marketing hire #10, started as Content Marketing Manager, launched the Growth Marketing function and led a 5-person digital team while ARR grew from $20M to $250M; he worked on Gong's first Super Bowl ad, Times Square billboard, WSJ ad and the Warriors court logo during Steph Curry's 3-point record. (https://www.linkedin.com/in/jonathancostet)
- Left eFounders (the Paris startup studio) in December 2019 after 3 years; his farewell tweet says: "After 3 years, 16 startups, and too many milestones to count, I'm signing off one last time" - he worked on marketing across the studio's portfolio startups rather than one product. (https://x.com/JonathanCostet/status/1207979491441680384)
- Public headline says "VP, Demand Generation at Cognition". (https://www.linkedin.com/in/jonathancostet)
- I build demand generation engines that scale. At Wiz, I built and led the Digital Marketing function from the ground up, supporting global pipeline and revenue growth from $200M to over $1B in ARR and our acquisition by Google.
At Gong, joining as marketing hire #10, I built v1 of our Digital Marketing channels driving growth from $20M to $250M in ARR.

I specialize in high-performing team building, scaling investment in lockstep with efficiency, and creating an operating cadence that drives pre; this comes from the profile summary and preserves the person's own positioning. (https://www.linkedin.com/in/jonathancostet)
- Retweeted in September 2026 posts praising Cognition's numbers (Gavin Baker on Cognition and Scott Wu) and its hiring bar (Sri Batchu: "the team at @cognition actually pulls it off"). (https://x.com/JonathanCostet/status/2105035885448450405)
- He replied under the post "Thanks Brandon Camhi let's go build an epic demand engine 🔥" (verbatim). (https://www.linkedin.com/posts/activity-7508174776612376577-wasO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAHCaZfEB_lCxIMoVqo6xCELZv5Owiyv90hE)
- Spoke at Plezi's Pleziday (December 2019) on '18 mois pour lancer sa startup ou les 5 challenges des marketeurs', drawing on his eFounders startup-launch experience. (https://www.plezi.co/fr/pleziday-18-mois-lancer-startup-jonathan-costet/)
- I build demand generation engines that scale. At Wiz, I built and led the Digital Marketing function from the ground up, supporting global pipeline and revenue growth from $200M to over $1B in ARR and our acquisition by Google.
At Gong, joining as marketing hire #10, I built v1 of our Digital Marketing channels driving growth from $20M to $250M in ARR.

I specialize in high-performing team building, scaling investment in lockstep with efficiency, and creating an operating cadence that drives pre; this comes from the profile summary and preserves the person's own positioning. (https://www.linkedin.com/in/jonathancostet)
- Previous roles include VP, Digital Marketing at Wiz; Senior Director, Revenue Marketing at Wiz; Director of Growth Marketing at Wiz; Senior Manager, Growth Marketing at Gong; Senior Growth Marketing Manager at Gong; Content Marketing Manager at Gong; Head of Marketing at eFounders; Marketing Manager at eFounders. (https://www.linkedin.com/in/jonathancostet)
- Gong author page lists him as a Gong blog author credited with sales and revenue-intelligence content written during his Gong content marketing years. (https://www.gong.io/author/jonathan-costet)
- Moved from Paris to San Francisco for Gong in February 2020, tweeting "Goodbye opinions. Hello, reality. And goodbye Paris, hello SF!" (a play on Gong's tagline). (https://x.com/JonathanCostet/status/1224357627934593025)
- Earlier career: Content Marketing Team Manager then Head of Content Marketing at Pull Media (Nov 2013 - 2016), which was acquired in 2017 by Better Collective. (https://www.linkedin.com/in/jonathancostet)
- Previous roles include VP, Digital Marketing at Wiz; Senior Director, Revenue Marketing at Wiz; Director of Growth Marketing at Wiz; Senior Manager, Growth Marketing at Gong; Senior Growth Marketing Manager at Gong; Content Marketing Manager at Gong; Head of Marketing at eFounders; Marketing Manager at eFounders. (https://www.linkedin.com/in/jonathancostet)
- An IVN author bio describes him as a recent LSE Master's graduate in History of International Relations (class of 2013). (https://ivn.us/author/jonathan-costet/)
- X bio reads "demand gen @cognition", San Francisco; account created May 2015 with ~700 followers. (https://x.com/JonathanCostet)
- Location is San Francisco Bay Area. (https://www.linkedin.com/in/jonathancostet)
- Location is San Francisco Bay Area. (https://www.linkedin.com/in/jonathancostet)

## Experience
- VP, Demand Generation at Cognition - San Francisco Bay Area (Sep 2026 - Present): I joined to build an AI-first demand gen function and accelerate Cognition's go-to-market momentum
- VP, Digital Marketing at Wiz - San Francisco Bay Area (Feb 2025 - May 2026): I joined Wiz to build our Digital Marketing function and to scale a Demand Generation engine to efficiently support rapid pipeline and revenue growth.

During that time:

▪️Built Wiz's Digital Marketing function and scaled Demand Generation to efficiently support rapid pipeline and revenue growth.

▪️Led a 10-person team and $XXM budget across Paid Search, Paid Social, Display, SEO, CRO, Email, and third-party sponsorships globally.

▪️2× quarterly pipeline from digital channels within first year; grew digital's share of total pipeline by 50%+.

▪️2× inbound demo request volume in first year.

▪️Established Analytics and Marketing Operations functions; creating the measurement framework, attribution model, TAM prioritization, and lead scoring for scale.

▪️Joined as Director of Growth Marketing in February 2023. Promoted to Senior Director, Revenue Marketing in December 2023. Promoted to VP, Digital Marketing in February 2025.
- Senior Director, Revenue Marketing at Wiz - San Francisco Bay Area (Dec 2023 - Jan 2025)
- Director of Growth Marketing at Wiz - San Francisco Bay Area (Feb 2023 - Nov 2023)
- Senior Manager, Growth Marketing at Gong - San Francisco Bay Area (Jul 2022 - Feb 2023): Joined Gong as marketing hire #10; set up our key Digital Marketing channels and subsequently led the digital marketing team (5 team members, $XXM budget) across paid search, paid social, web/CRO, email, and SEO.

During that time:

▪️Launched the Growth Marketing function at Gong.

▪️4× SEO program growth and 2× demand-generation email program growth since 2020.

▪️Spearheaded category-defining initiatives, amplifying brand reach and supporting pipeline momentum: first Super Bowl ad, first Times Square billboard, first WSJ ad, Gong logo on Warriors' court for Steph Curry's 3-point record, Series D & E announcements.

▪️Joined as Content Marketing Manager in January 2020, promoted to Senior Growth Marketing Manager in July 2021 and to Senior Manager, Growth Marketing in August 2022.
- Senior Growth Marketing Manager at Gong - San Francisco Bay Area (Jul 2021 - Jun 2022)
- Content Marketing Manager at Gong - San Francisco Bay Area (Jan 2020 - Jun 2021)
- Head of Marketing at eFounders (Jan 2019 - Dec 2019): I joined eFounders in January 2017 to lead marketing for the studio and its new b2b SaaS startups. I worked on growing the eFounders brand and kickstarting the demand generation strategy for 5 new startups each year. 

During that time:

▪️Led marketing for the startup studio and its portfolio; drove brand and demand generation for 5 new B2B SaaS startups per year; 5 subsequently entered Y Combinator.

▪️Secured earned media in TechCrunch, Wired, Forbes, and 50+ publications; implemented organic, paid, and viral acquisition programs driving portfolio companies' first paid customers.

▪️Led events, blog, and podcast series to grow eFounders brand and individual startup brands.
- Marketing Manager at eFounders (Jan 2017 - Dec 2018)
- Head of Content Marketing at Pull Media (Acquired) (May 2015 - Dec 2016): I joined Pull Media in November 2013 as one of the first employees. I grew the content marketing team to 10 members, oversaw the launch of 12 markets, and drove 500% growth in revenue, eventually leading the company to be acquired in 2017 by Better Collective (STO: BETCO).

During that time:

▪️We grew a portfolio of 250+ sites and drove 600% growth in SEO traffic.

▪️We optimized conversion rates and SEO rankings to generate leads for our partners, increasing revenue by 500%.

▪️I hired, trained, and managed a team of 10 Content Marketing Managers extending our reach from 6 to 18 markets.

▪️I joined as Content Marketing Team Manager and was promoted to Head of Content Marketing in May 2015.

▪️We were acquired in 2017 by Better Collective (STO: BETCO).
- Content Marketing Team Manager at Pull Media (Acquired) (Nov 2013 - Apr 2015)

## Education
- London School of Economics and Political Science - Master of Science (MSc) - (Jan 2012 - Jan 2013)
- University of Warwick - Bachelor of Arts (B.A.) - (Jan 2009 - Jan 2012)
- UC Davis - Exchange Program - (Jan 2010 - Jan 2011)

## Sources
- https://www.linkedin.com/in/jonathancostet
- https://www.linkedin.com/in/jonathancostet?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAA1DsxgBvxtcJt1o8gp0O6GNQ1ZHVxR_ORA
- https://cognition.com/blog/windsurf
- https://www.linkedin.com/posts/wlhunter_over-the-past-couple-weeks-i-onboarded-our-activity-7514004065282936832-BGHq
- https://techcrunch.com/2025/07/14/cognition-maker-of-the-ai-coding-agent-devin-acquires-windsurf/
- https://www.plezi.co/fr/pleziday-18-mois-lancer-startup-jonathan-costet/
- https://www.linkedin.com/posts/bcamhi_one-of-the-compelling-things-about-cognition-activity-7508178903484657664-5VP2
- https://x.com/sri_batchu
- https://ivn.us/author/jonathan-costet/
- https://www.gong.io/author/jonathan-costet
- https://x.com/JonathanCostet
- https://www.linkedin.com/posts/activity-7508174776612376577-wasO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAHCaZfEB_lCxIMoVqo6xCELZv5Owiyv90hE
- https://x.com/JonathanCostet/status/1207979491441680384
- https://x.com/JonathanCostet/status/2105035885448450405
- https://x.com/JonathanCostet/status/1224357627934593025


Researched with Autumn (https://www.autumn.ai) from public sources. Updated 2026-11-04. Profile: https://www.autumn.ai/resources/cognition/people/jonathan-costet · Everyone at Cognition: https://www.autumn.ai/resources/cognition/people