# Marcel Schwager

![Marcel Schwager](/resources/cognition/portraits/marcel-schwager.webp)

Head of Partnerships, Americas & EMEA at Cognition (Devin); ex-Windsurf/Codeium, Grafana Labs, AWS, Cisco  
Cognition  
Austin, Texas, United States

## At Cognition

- Role: Head of Partnerships - Americas & EMEA (Sales/GTM)
- Joined: Jan 2025
- How they joined: With Windsurf (https://www.autumn.ai/resources/cognition/acquisitions/windsurf)
- Before Windsurf: Director - Cloud Partnerships, Grafana Labs
- Overlapped before Cognition with other Cognition people at: Codeium (Windsurf); Grafana Labs; Amazon (https://www.autumn.ai/resources/cognition/worked-together)

## Identity
- LinkedIn: https://www.linkedin.com/in/marcel-schwager-3988911b
- X: @m_schwagy
- Domain: cognition.ai

## Notes
- Joined Cognition through its acquisition of Windsurf (formerly Codeium): his LinkedIn lists Director - Partnerships at Windsurf in 2025 with the note 'Acquired by Cognition July 2025'. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Head of Partnerships - Americas & EMEA at Cognition since 2025, leading a global team focused on Systems Integrators, Consulting Firms, and Cloud partnerships; based in Austin, Texas. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- On 2026-10-19 he announced Cognition's partnership with McKinsey & Company 'to help enterprises turn AI-powered engineering into measurable business outcomes', a month after posting the consulting-partnerships hiring call. (https://www.linkedin.com/posts/marcel-schwager-3988911b_getting-real-about-ai-how-ai-agents-are-activity-7517996370029559808-P0MU)
- Announced on 2026-09-15 the official launch of Cognition's partnership with AWS ('Devin joining the Amazon Web Services (AWS) ecosystem'), a channel he knows from three years as an AWS Technology Partnerships BD manager (2020-2023); tagged AWS's Ruba Borno among others. (https://www.linkedin.com/posts/marcel-schwager-3988911b_cognition-and-amazon-web-services-aws-team-activity-7505645970819391488-Zax9)
- On 2026-09-10 he sought a senior hire (former Engagement Managers/Principals/Associate Partners from McKinsey, BCG, Bain) to lead consulting partnerships at Cognition, a sign the consulting channel was being formalized as its own motion. (https://www.linkedin.com/posts/marcel-schwager-3988911b_jobs-activity-7503843985640030208-ZvCo)
- Commented on Cognition raising over $2B at a $48B valuation (2026-09-08): Devin 'is powering engineering teams at the world's largest companies, including NVIDIA, GE, Citi, Mercedes-Benz, Modal, and many more.' (https://www.linkedin.com/posts/marcel-schwager-3988911b_cognition-has-raised-over-2b-at-a-48b-valuation-activity-7503157628856967168-CUzr)
- Led the LTM (LTIMindtree) partnership embedding Devin AI into LTM's BlueVerse RightLogic (2026-07-28), working with Harsh Naidu, Gunasiri Perera and Sourabh Dixit. (https://www.linkedin.com/posts/marcel-schwager-3988911b_ltm-has-partnered-with-cognition-to-bring-activity-7487975035173842945-XSd2)
- Brought Devin AI to the Databricks ecosystem (2026-06-17), with Devin to be purchasable through the Databricks Marketplace to speed migrations to Databricks; thanked Stephen Orban, Caleb Little and Heather Akuiyibo. (https://www.linkedin.com/posts/marcel-schwager-3988911b_to-all-databricks-partners-thank-you-for-activity-7473102765662162944-sNaV)
- Promoted the Infosys-Cognition strategic partnership (2026-01-07), saying Devin AI would 'transform client delivery at Infosys'; tagged Gardner Johnson (a former Grafana partner colleague) and Sandeep Parekh (who leads Cisco's global SI team) among others. (https://www.linkedin.com/posts/marcel-schwager-3988911b_infosys-and-cognition-announce-strategic-activity-7414688719896489984-Pabq)
- At Codeium he posted (2025-01-07): 'Exciting times at Codeium! Can't wait to bring this next "giant AI application" to market with our partner community', the earliest public trace of his AI-coding partner work. (https://www.linkedin.com/posts/marcel-schwager-3988911b_exciting-times-at-codeium-cant-wait-activity-7282470803571388417-yRLP)
- Director - Cloud Partnerships at Grafana Labs (2023-2024), global lead for the AWS, Azure and Google cloud partnerships. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- On 2026-05-29 he framed Cognition as 'an independent model lab' able to use 'the right model for the right task'. (https://www.linkedin.com/posts/marcel-schwager-3988911b_more-devins-in-more-places-cognition-activity-7466182134383419392-LpMt)
- Shared World Wide Technology's Codeium-Windsurf demo (2025-03-25), tagging Maggie Krummel, Andrew Athan and Eric D'Lallo. (https://www.linkedin.com/posts/marcel-schwager-3988911b_codeium-windsurf-demo-activity-7310294012924477441-LzFs)
- Senior Business Development Manager - Technology Partnerships at Amazon Web Services (2020-2023). (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Spent about five years at Cisco (2015-2020): Sr. Analyst then Project Manager in Supply Chain, Global Alliance Manager in the Strategic Partner Organization (2017-2020), then Strategy and Planning Manager for Americas Sales (2020). The alliance role is where he moved from operations into partnerships. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Technology Partnerships; this comes from the profile summary and preserves the person's own positioning. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Cadence: in the past year his LinkedIn activity is mostly announcements of Cognition partner launches and hiring calls, plus reshares of partner posts (AHEAD, WWT, Cognizant, LTM). (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Praised Scope Labs (2026-09-24) as 'defining what it means to be an AI enabled engineering firm', naming Jack Phifer and Cory O'Shea. (https://www.linkedin.com/posts/marcel-schwager-3988911b_rethinking-how-software-gets-built-scope-activity-7508936312750514176-d5w4)
- Followed up on 2026-09-22 saying the LTM partnership felt right from the first meeting with Gunasiri Perera because both teams care about 'driving outcomes for our customers and doing it quickly'. (https://www.linkedin.com/posts/marcel-schwager-3988911b_ltm-works-with-some-of-the-worlds-largest-activity-7508074258103771136-3GJW)
- Shared a World Wide Technology podcast (2025-12-10) as 'emblematic of one of the many reasons we love partnering with World Wide Technology'. WWT has been one of his partners since the Codeium days. (https://www.linkedin.com/posts/marcel-schwager-3988911b_ai-coding-assistants-today-what-leaders-activity-7404637964732989441-r8EB)
- Holds a Bachelor's degree in Industrial Technology from Cal Poly San Luis Obispo (2009-2013). The degree is business and operations oriented, not computer science. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Presented as 'Director, Global Cloud' partnerships at a Grafana Labs + AWS lunch-and-learn in Austin on co-sell strategy for target accounts. (https://events.grafana.com/grafana-austin-aws)
- Previous roles include Director - Partnerships at Windsurf; Director - Cloud Partnerships at Grafana Labs; Senior Business Development Manager - Technology Partnerships at Amazon Web Services (AWS); Strategy and Planning Manager - Americas Sales at Cisco; Global Alliance Manager - Strategic Partner Organization at Cisco; Project Manager - Supply Chain at Cisco; Sr. Analyst - Supply Chain at Cisco; Consultant at Manex Consulting. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Education history includes Bachelor's degree, Industrial Technology, California Polytechnic State University-San Luis Obispo. (https://www.linkedin.com/in/marcel-schwager-3988911b)
- While at Grafana Labs he posted a hiring call for a North America Channel Leader 'off the back of another record quarter'. (https://www.linkedin.com/posts/marcel-schwager-3988911b_join-the-partner-team-at-grafana-labs-activity-7196921681095901184-YYeL)
- X account @m_schwagy (bio '@cognition', Austin, Texas, 258 followers, created 2009); he posts very little there compared with LinkedIn. (https://x.com/m_schwagy)
- Early career: Consultant at Manex Consulting (2014-2015), a non-profit resource center for American manufacturing; internships at Safeway (2013), Oracle (2012) and the San Mateo County Sheriff's Office (2011). (https://www.linkedin.com/in/marcel-schwager-3988911b)
- Location is Austin, Texas, United States. (https://www.linkedin.com/in/marcel-schwager-3988911b)

## Experience
- Head of Partnerships - Americas & EMEA at Cognition (Jan 2025 - Present): Leading a global team focused on Systems Integrators, Consulting Firms, and Cloud partnerships
- Director - Partnerships at Windsurf (Jan 2025 - Jan 2025): Acquired by Cognition July 2025
- Director - Cloud Partnerships at Grafana Labs (Jan 2023 - Jan 2024): Global Lead for AWS, Azure, and Google
- Senior Business Development Manager - Technology Partnerships at Amazon Web Services (AWS) (Jan 2020 - Jan 2023)
- Strategy and Planning Manager - Americas Sales at Cisco (Jan 2020 - Jan 2020)
- Global Alliance Manager - Strategic Partner Organization at Cisco (Jan 2017 - Jan 2020)
- Project Manager - Supply Chain at Cisco (Jan 2016 - Jan 2017)
- Sr. Analyst - Supply Chain at Cisco (Jan 2015 - Jan 2016)
- Consultant at Manex Consulting (Jan 2014 - Jan 2015): A non-profit resource center dedicated to growing American manufacturing and jobs
- Consumer Brands Intern at Safeway (Jan 2013 - Jan 2013)
- Business Operations Intern at Oracle (Jan 2012 - Jan 2012)
- Summer Intern at San Mateo County Sheriff's Office (Jan 2011 - Jan 2011)

## Education
- California Polytechnic State University-San Luis Obispo - Bachelor's degree, Industrial Technology - (Jan 2009 - Jan 2013)

## Sources
- https://www.linkedin.com/in/marcel-schwager-3988911b
- https://www.linkedin.com/in/marcel-schwager-3988911b?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAAQ5MeQBDc8prYr8Yb0ZRLvHQmezhptEOGw
- https://www.linkedin.com/posts/marcel-schwager-3988911b_exciting-times-at-codeium-cant-wait-activity-7282470803571388417-yRLP
- https://www.linkedin.com/posts/marcel-schwager-3988911b_codeium-windsurf-demo-activity-7310294012924477441-LzFs
- https://www.linkedin.com/company/cognition-ai-labs/posts
- https://x.com/m_schwagy
- https://www.linkedin.com/posts/marcel-schwager-3988911b_partner-director-us-activity-7518122418188627969-sXgt
- https://www.linkedin.com/posts/marcel-schwager-3988911b_getting-real-about-ai-how-ai-agents-are-activity-7517996370029559808-P0MU
- https://www.linkedin.com/posts/marcel-schwager-3988911b_cognition-and-amazon-web-services-aws-team-activity-7505645970819391488-Zax9
- https://www.linkedin.com/posts/marcel-schwager-3988911b_jobs-activity-7503843985640030208-ZvCo
- https://www.linkedin.com/posts/marcel-schwager-3988911b_cognition-has-raised-over-2b-at-a-48b-valuation-activity-7503157628856967168-CUzr
- https://www.linkedin.com/posts/marcel-schwager-3988911b_ltm-has-partnered-with-cognition-to-bring-activity-7487975035173842945-XSd2
- https://www.linkedin.com/posts/marcel-schwager-3988911b_to-all-databricks-partners-thank-you-for-activity-7473102765662162944-sNaV
- https://www.linkedin.com/posts/marcel-schwager-3988911b_infosys-and-cognition-announce-strategic-activity-7414688719896489984-Pabq
- https://www.linkedin.com/posts/marcel-schwager-3988911b_more-devins-in-more-places-cognition-activity-7466182134383419392-LpMt
- https://www.linkedin.com/posts/marcel-schwager-3988911b_rethinking-how-software-gets-built-scope-activity-7508936312750514176-d5w4
- https://www.linkedin.com/posts/marcel-schwager-3988911b_ltm-works-with-some-of-the-worlds-largest-activity-7508074258103771136-3GJW
- https://www.linkedin.com/posts/marcel-schwager-3988911b_ai-coding-assistants-today-what-leaders-activity-7404637964732989441-r8EB
- https://events.grafana.com/grafana-austin-aws
- https://www.linkedin.com/posts/marcel-schwager-3988911b_join-the-partner-team-at-grafana-labs-activity-7196921681095901184-YYeL
- https://www.linkedin.com/posts/gardner-johnson-26283a1_grafana-labs-announces-grafana-cloud-is-now-activity-7054103946679705600-WY16


Researched with Autumn (https://www.autumn.ai) from public sources. Updated 2026-11-04. Profile: https://www.autumn.ai/resources/cognition/people/marcel-schwager · Everyone at Cognition: https://www.autumn.ai/resources/cognition/people