Finance/Ops · Operations

Salima Ghadimi

“Operations @ Cognition”

Joined: Mar 2024
How they joined: Directly
Before Cognition: CapchasePlatform Operations
Status: Current

Overlapped before Cognition

University of Pennsylvania2

“I joined Cognition when we were ten people. My introduction to the company was a phone call in the middle of the night telling me to go to an apartment in Manhattan. The address was said once and never texted to me, so I had to remember it and hope I showed up at the right place.”

GTM Operations · Cognition team spotlight

Sources¹linkedin.com

Autumn profile

Researched with Autumn · 2026-11-04

Details

LocationNew York, New York, United States

Company sitecognition.ai

LanguagesFrench, Italian, Spanish

UniversityColumbia Business School, University of Pennsylvania

Public SpeakingPowerPointSocial MediaEvent PlanningMicrosoft ExcelLeadershipEntrepreneurshipMicrosoft OfficeResearchData AnalysisCustomer ServiceMicrosoft WordEmailInDesignAdobe Illustrator

Notes

Now leads Cognition's GTM Operations team ('Two years later, I lead our GTM Operations team'), a progression from do-anything operator to running the operational backbone of sales.2026I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
Joined Cognition when it had about ten people, in March 2024.Mar 2024I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
Early generalist work at Cognition: she worked on the company's first contracts, onboarded customers, thought through pricing and spent growing time with sales, which led her into go-to-market.2024I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
Current role is Operations at Cognition.
A vendor partner (Enda Cahill) posted in Sept 2026 that he visited Cognition's office 'to congratulate Salima Ghadimi and the team on their $2b raise', noting the 'famous Windsurf acquisition' and a renewed partnership.Sep 16, 2026
Cognition signed a definitive agreement to acquire Windsurf, the agentic IDE (IP, product, trademark, brand and team), in July 2025, roughly 16 months into her tenure.Jul 14, 2025
Her start was the day of the Devin demo launch: she was summoned at night to a Manhattan apartment whose address was 'said once and never texted', and was onboarded by being handed a Ramp card.Mar 2024I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
Platform Operations at Capchase (revenue-based financing for SaaS) from June 2021 to March 2024, quoted as Manager of Platform Operations.Jun 2021
Describes the New York office growing from 'a handful of us' to nearly 90 people in a SoHo office built for about 40, and credits its 'rah-rah' sales culture.2026I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
At her first stand-up, Steven Hao (now Cognition CTO) asked 'Wait, who are you?', and the team asked the question still put to every new hire: 'What have you shipped today?'Mar 2024I joined Cognition when we were ten people... I chose GTM because it was the highest leverage thing I could do.
At Capchase she ran payments operations on Modern Treasury; the case study says Capchase saved about 600 hours in 2022 and moved $750M with a 90% reduction in manual work, and quotes her: 'We've gained an incredible amount of extra time, both through the integration and by extracting the information Modern Treasury has on our payments.'Mar 2023
Public headline says "Operations @ Cognition".

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