# James Hoffmann on Reddit (u/kingseven)

Part of Founders and CEOs on Reddit, researched with Autumn (https://www.autumn.ai) from public sources. Updated 2026-11-07. Interactive version: https://www.autumn.ai/resources/founders-on-reddit/james-hoffmann

James Hoffmann: Co-founder of Square Mile Coffee Roasters.

- Reddit account: [u/kingseven](https://www.reddit.com/user/kingseven/) (Personal account)
- How we know it's theirs: ["James Hoffmann" flair from r/Coffee's and r/JamesHoffmann's moderators](https://www.reddit.com/r/JamesHoffmann/comments/1oa1a8r/error_in_the_world_atlas_of_coffee/nk6dlc9/)
- Where they post, in the records we retrieved: r/JamesHoffmann (8), r/Coffee (5), r/pourover (1), r/espresso (1)
- Known activity in the posts we found: 2020 to 2026
- Wikipedia: https://en.wikipedia.org/wiki/James_Hoffmann

## Moments

### u/kingseven in r/JamesHoffmann, Oct 18, 2025 · Fixed it

Replying to the post "Error in The World Atlas of Coffee?".

> 🤦‍♂️
> Thank you - we’ll make sure this is fixed in future print runs!

Full thread: https://www.reddit.com/r/JamesHoffmann/comments/1oa1a8r/error_in_the_world_atlas_of_coffee/nk6dlc9/ · 790 points as of Nov 7, 2026

### u/kingseven in r/JamesHoffmann, Jan 29, 2025 · Owned it

Replying to the post "Hoffmann aiden review".

> Once we got it into the edit, I realised I hadn’t done a great job. We’ve reshot it now, and so shouldn’t be too long.

Full thread: https://www.reddit.com/r/JamesHoffmann/comments/1icszth/hoffmann_aiden_review/m9tbuc1/ · 474 points as of Nov 7, 2026

### u/kingseven in r/espresso, Apr 29, 2026 · Funny

Replying to the post "Mr. Hoffman, you’ve ruined me".

> This Hoffman guy sounds like a dick...
> Also - the noise is slightly less awful if you keep the wand in the "stretching" position where it is pulling air in throughout the entire process.

Full thread: https://www.reddit.com/r/espresso/comments/1sytd7b/mr_hoffman_youve_ruined_me/oix3j42/ · 951 points as of Nov 7, 2026