Brandon Camhi

I’ve joined Cognition to lead marketing! Looking forward to sharing what we’re cooking up. We’re hiring across the board and we’re going to build a legendary marketing team…my DMs are open :)

linkedin.com/posts/bcamhi_ive-joined-cognition-to-lead-marketing-activity-7507845110152249346-5RFfSep 21, 2026

I’ve spent the last 3.5 months learning about how to market a b2b AI product, and I’m starting to build my intuition. Some thoughts: The most important thing is to nail the ROI story and inject it into your marketing and sales. The key thing is that the ROI story needs to resonate with someone who has budget authority. It can’t be vague; it needs to connect to tangible improvements in the top-line and/or the bottom-line. It’s awesome if end-users love the product and it saves them time, but t

linkedin.com/posts/bcamhi_ive-spent-the-last-35-months-learning-about-activity-7452581245764694016-3a5fApr 22, 2026

Google just released its biggest update in a decade, and as it rolls out and evolves, it'll likely have a huge impact on services businesses. The new feature, "Ask Maps", is Google's first step at turning Maps into a product that works like Chat GPT vs just listing businesses. And as we already know, normal Google Search is headed in the same direction. There are a few things every services business should keep in mind: 💬 The *content* of the reviews you generate is more important than eve

linkedin.com/posts/bcamhi_google-just-released-its-biggest-update-in-activity-7437976640363724801-mkugMar 12, 2026

I spent my third day at Netic onsite with an HVAC and Plumbing customer. Three things stood out to me: 1) While Silicon Valley successes are cool, it's so inspiring to see the amazing businesses that entrepreneurs across the country have built without raising gobs of VC money. These companies obsess over delivering amazing service on every job, and are relentless in finding new ways to innovate within huge constraints. It's next-level grit. I can't wait to do my part in helping these real buil

linkedin.com/posts/bcamhi_i-spent-my-third-day-at-netic-onsite-with-activity-7417851682899910656-Wf2ZJan 16, 2026

I’m thrilled to join Netic as Chief Operating Officer. Most of Silicon Valley is building AI for itself. We’re building the AI revenue engine for the essential businesses that power America’s real economy – home and commercial services, consumer health, hospitality, and more. Think of Netic as a world-class revenue team that operates autonomously across the full customer lifecycle to drive growth and improve thin margins, while getting smarter over time. Melisa Tokmak and her incredible team h

linkedin.com/posts/bcamhi_im-thrilled-to-join-netic-as-chief-operating-activity-7416525420864581632-CjktJan 12, 2026

It’s crazy how many product decisions at @cognition boil down to: “What would a cracked teammate do?” 🤯

x.com/bcamhi/status/2112440115499061737Oct 20, 2026

We’re building cracked marketing infrastructure at Cognition and we’re going to run the entire team on Devin

x.com/bcamhi/status/2108243077974647044Oct 8, 2026

One thing that gets lost in the buzz around @cognition: it’s such a fun place to work. Insane dedication to craft. Default optimism & trust. Electric energy. Little red tape. Haven’t seen anything quite like it.

x.com/bcamhi/status/2107754312990691381Oct 7, 2026

Epic marketing from @annarmitchell and @michaelcslade 🚀 The way to cut through the noise in the AI era is to give your customers a megaphone and help them tell their story. So much more to come…

x.com/bcamhi/status/2115490848460906772Oct 28, 2026

Huge shoutout to the team on the insanely fast execution on this. Lots more to ship.

x.com/bcamhi/status/2114775586656928163Oct 26, 2026