Evan Norbom

Sinematique LLC is a modern technology consultancy specializing in AV systems, infrastructure and services for forward-thinking creatives and organizations. I started the company to bring together everything I’ve learned and people I’ve met over the last 15+ years working in fast-paced, high-stakes media, finance, and tech environments, and offer help to folks who want thoughtful, reliable, well-designed systems that just work. As Principal and Creative Director, I lead the design and delivery of these connected spaces, from corporate collaboration platforms and post-production studios to smart homes and live broadcasts, with a focus on reliability, creativity, and seamless user experience.

- Lead AV design engineer and technical PM for capital and refresh projects in NYC, Miami, London, and over 20 sites globally, including our new Miami HQ - Researched, tested and selected new hardware and software to update the firm's conference room standards package, including defining acoustic, lighting, network, and dimensional requirements in partnership with internal peer teams (workplace, site engineering, network, end user engineering) and feedback from VIPs and power users * Reduced cost per room by up to 70%, install time by over 80%, and support tickets by over 90%, saving the firm tens of millions vs. the previous standard * Hardware auto-generates and resolves ServiceNow tickets reducing downtime and hands-on support * Native integration with Zoom to support more features and reduce meeting scheduling and kick-off friction - Refreshed conference room hardware in all conference rooms globally over just six weeks (200+ rooms), partnering with a trusted AV consultant for logistical and PM support along with several regional/local AV integrators across all sites - Primary engineer for maintaining and troubleshooting Zoom, Logitech Sync, internal IPTV system and content providers (cable, satellite, OTA) - Designed new portable broadcast system to help support internal and external facing corporate events with integrated video routing/switching, audio mixing, studio and PTZ cameras, wireless mics/IFEs/comms, live streaming to Zoom Webinar/CDN, backhaul streaming to remote suitcases at external venues, remote interviews, mobile podcasting and more - Onboarded and trained several new teammates globally

Created member joy through supporting the content creation efforts of the company’s film and TV studio - Designed and built studios, post-production facilities, and theatrical spaces for creation, review and exhibition of original content - Primary project was the full architectural and technical renovation of the historic Egyptian Theatre in Hollywood (3+ years) ○ AV engineering and design included new Barco digital cinema projectors, refurbishing original 35/70mm film projectors, Dolby Atmos audio system, Meyer Sound speakers, SMPTE 2110 broadcast system with Ross Video routing and switching, and full theatrical lighting system - Worked closely with stakeholders across the company to gather input on functionality to inform design efforts - Coordinated with network, low voltage, and security engineers to ensure intended functionality - Project management as “informed captain” of a project’s AV scope from start of design, to finish of construction and delivery to client - Grew and maintained existing relationships, and formed new ones with design consultants and systems integrators globally - Additional projects included screening lounges (high end home theater systems with soft seating) in LA/NYC offices and studios, edit suites and a live streaming gaming studio (i.e., gameplay promotion on Twitch) in our LA offices, 50 room post production facility in Mumbai, and expansion of stages and post-production facilities at Albuquerque Studios

* Lead design and engineering for corporate AV infrastructure, systems, and services globally * Developed long term technical roadmap for video conferencing, broadcast, and event support * Provided mentorship, training and support to team engineers and technicians for broadcast events and general AV operations and troubleshooting * Supervised installation and commissioning of new builds and refreshes * Reviewed technology stack and update standards as necessary * Maintained existing and build new AV integrator relationships * Primary AV engineer and technical advisor for buildout of our new corporate HQ in San Francisco: - 750,000 ft² facility with large event spaces, training, and conference rooms - First large scale implementation of SMPTE 2110 on west coast - Core infrastructure built on Lawo VSM, Grass Valley K-Frame X, and Arista networking - Dual master control rooms with Grass Valley Karrera and Lawo MC2 consoles - Zoom video conferencing with rooms standards ranging from all-in-one hardware to full custom integrations - Digital signage infrastructure with Crestron NVX and Brightsign

* Provided engineering and logistical support for corporate AV systems and services globally * Scoped and designed complex systems for event, training, and meeting room spaces * Supervised installation and commissioning of new builds and upgrades * Tier II/III escalation point for troubleshooting issues * Launched video production team to create multimedia content for internal presentations, as well as corporate communications and marketing teams * Monitored and supported systems to provide maximum uptime for end users * Reviewed equipment standards regularly and update as necessary * Maintained existing and foster new audio/video integrator relationships * Engaged with cross-functional partners to support business needs (events, facilities, real estate, trust and security, comms, design, employee resource groups) * Built and organized system/workflow documentation * Developed and revised internal communication/coordination best practices * Facilitated training and support for events support and conference room operations technicians