Founders and CEOs on Reddit

James Hoffmann

Co-founder of Square Mile Coffee Roasters

Company Square Mile Coffee Roasters ↗

u/kingseven ↗Personal account

We retrieved 15 comments from u/kingseven, dated 2020 to 2026, most often in r/JamesHoffmann, r/Coffee and r/pourover.

Best moment

A redditor posted in r/JamesHoffmann

Error in The World Atlas of Coffee?

Aren’t both of these burr grinders? Seems like maybe the wrong picture was added for the left one.

u/kingseven replied

🤦‍♂️ Thank you - we’ll make sure this is fixed in future print runs!

Fixed itFixing it in the threadr/JamesHoffmann · 790 points as of Nov 2026Full thread ↗

More moments

A redditor posted in r/JamesHoffmann

Hoffmann aiden review

u/kingseven replied

Once we got it into the edit, I realised I hadn’t done a great job. We’ve reshot it now, and so shouldn’t be too long.

Owned itOwning the mistaker/JamesHoffmann · 474 points as of Nov 2026Full thread ↗
A redditor posted in r/espresso

Mr. Hoffman, you’ve ruined me

I did it, I tried the steamed water in my Americano today… Very sad to report that it actually DOES improve the drink by a considerable amount. My wife and her bf are now laughing hysterically as I test different varieties of water, steaming temps, swirling techniques, and all…

u/kingseven replied

This Hoffman guy sounds like a dick... Also - the noise is slightly less awful if you keep the wand in the "stretching" position where it is pulling air in throughout the entire process.